Media Trust

Gearing up for a growth industry

Media and creative industries are on the rise in the UK. Media Trust gives young people from diverse backgrounds creative digital media skills training, preparing them for careers in these expanding areas. Their unique programmes encourage talented young people to develop their confidence, passions and skills, ready for the work place.

We’ve awarded Media Trust £50,000 to deliver a new Creative Digital Media Programme to around 180 students at state schools within the West London Partnership, a network of schools in west and south west London. As new production facilities open in the UK, the programme will equip young people with skills that are in increasing demand, improving access to career opportunities for some of London’s less advantaged young people.

  • The Creative Digital Media Programme will be taking place in 6 state schools, where on average of 29% of pupils are eligible for free school meals.
  • UK screen industries will be short 40,000 workers needed to crew productions by 2025.
  • According to the Creative Industries Council, the UK had an estimated 2.29m creative industries jobs in the year to September 2021 an increase of 400,000 jobs since 2015.

Skills for creative careers

The Creative Digital Media Programme will provide hands-on creative digital media skills training over the spring and summer terms of the 2022-23 school year. GCSE and A-level students will join face-to-face workshops and apply what they learn either to a project to support their studies or to build their own creative portfolio for job applications. The programme will also help young people develop soft skills including presentation and communication skills, which employers say are often lacking. Students who complete the six-week programme will earn a certificate and a digital badge that they can include on their CV.

The programme will benefit the wider school community as well. Media Trust will run eight webinars on the types of roles available in media and creative industries now and in the future and the skills needed. Schools can choose which students join the webinars to hear from industry experts from film and television, visual effects, animation and gaming. The schools will receive careers resources to use after the webinars including advice from organisations such as BAFTA and ScreenSkills.

“On behalf of the West London Partnership, we are really looking forward to working with Media Trust and Kusuma Trust. This exciting new programme will be another opportunity for us to ensure maximum impact, reach and engagement, to break down barriers and promote social mobility and social cohesion by being inclusive to all levels and abilities.”

Leigh O'Hara, Deputy Head and Director of Partnerships, St. Paul's Girls' School

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