Tree Council
Learning to unlock the power of trees
Thousands of school pupils across the UK are becoming a ‘Force for Nature’ by learning to speak up for our planet, thanks to a campaign by national charity the Tree Council.
To ensure the campaign’s success, the Tree Council needed to recruit a group of ambitious and passionate 16-25 year olds to become Young Tree Champion Ambassadors. Our grant helped them find those ambassadors, support them to learn about trees, and encourage them to reach and inspire their peers.
- 331 schools signed up for the Tree Council’s ‘Force for Nature’ festivals, reaching over 10,000 children.
- More than 1,000 schools were involved in the Force for Nature campaign in 2020/21.
- More than 32,000 orchards, hedges and other trees will have been planted in schools across the UK in 2020/21, inspired by Tree Council campaigns.
Developing new skills
Initially, they were looking for eight ambassadors, but the response was so good they ended up recruiting 12 talented young people. The campaign has given each ambassador the opportunity to develop their content creation, communication and event planning skills, as well as learning about the climate crisis from leading environmental experts.
The campaign culminated in online Force for Nature Climate Festivals, which young ambassadors helped to promote. As well as using social media to raise awareness, the ambassadors were involved in amazing publicity events – one visited the Prime Minister at Downing Street, while another presented at COP26. The ambassadors also contributed artwork, poetry, and a Force for Nature song* and film*, which have been viewed and streamed over 50,000 times.
* Links open in new windows on external sites that Kusuma Trust have no control over the content
“It’s helped me to feel like I’m having a real impact.”
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